Lotus Cars is a British sports car manufacturer headquartered in Hethel, Norfolk, England. The company was founded in 1948 by Colin Chapman. The company’s first car, the Mark I, was launched in 1948. Lotus quickly became known for its lightweight, high-performance cars.
Journey
In the 1960s, Lotus cars were successful in motorsport, winning the Formula One World Championship in 1963, 1965, and 1968. Lotus cars were also successful in other forms of motorsport, such as the 24 Hours of Le Mans and the Indianapolis 500.
In the 1970s, Lotus faced a number of challenges, including the oil crisis and the rise of Japanese automakers. However, the company managed to weather these challenges and continued to produce high-performance cars. In the 1980s, Lotus launched a number of successful models, including the Esprit and the Elan.
In the 1990s, Lotus was acquired by General Motors. GM invested heavily in Lotus, helping the company to develop new models and technologies. In the 2000s, Lotus launched a number of successful models, including the Elise and the Exige.
In 2010, Lotus was sold to Geely Holding Group. Geely has invested heavily in Lotus, helping the company to develop new models and technologies. In the 2010s, Lotus launched a number of successful models, including the Evora and the Emira.
Present
Today, Lotus is a leading sports car manufacturer. The company offers a wide range of cars, including sports cars, SUVs, and hypercars. Lotus cars are known for their lightweight, high-performance, and driver-focused design.
Daughter/Parent companies
Lotus is a subsidiary of Geely Holding Group. Geely Holding Group is a Chinese multinational automotive manufacturing company headquartered in Hangzhou, Zhejiang, China. Geely Holding Group is the largest automobile manufacturer in China and the 14th-largest in the world.
Entry into the EV market
Lotus entered the EV market in 2021 with the launch of the Eletre. The Eletre is a luxury electric SUV that has been praised for its performance, style, and range. Lotus has also announced plans to launch a number of other electric vehicles in the coming years, including a sports car and a hypercar.
Lotus is committed to becoming a leader in the EV market. The company has set a goal of selling 100% electric vehicles by 2030. Lotus is investing heavily in the development of new EV technologies, such as solid-state batteries and long-range charging infrastructure.
Lotus Company Profile
| Founded in: | 1948 |
| Owner Company: | Geely |
| Main Headquarter: | Norfolk Island |
| Area Served: | Worldwide |
| Manufacturer of: | Four Wheelers |
| Communication: | Official Website |
